Why should you become a LinkedIn Influencer? The modern culture of digital marketing has developed a world where running a business through social media is the new norm. But what if your business and brand focus on contacting other companies? You cannot conduct B2B marketing on Facebook and expect good results!
That is why modern digital marketing experts advise B2B business owners and brand marketers to have a secure place on LinkedIn. The best way to gain stable conversion through this professional platform is to become a highly engaged LinkedIn Influencer. That way, you will have the audience engagement that will drive your conversion rate and provide you with high-quality ROI.
How to Become an Influencer on LinkedIn
The process of becoming a LinkedIn influencer is not a simple one. You have to understand the nuances of interaction on LinkedIn to gain the audience’s trust. That is why; today, we have decoded the process of becoming a social influencer on LinkedIn for your convenience.
The difference between personal branding and social influence on LinkedIn
The personal branding culture focuses on developing your identity as an expert in your field. If you deal with cosmetics, you will see to it that your brand content focuses on cosmetics and your views on your niche.
How to become a LinkedIn influencer and not a personal brand? If you are an influencer, then your focus will be on the latest trends and problems in the industry. As a cosmetics influencer, you will discuss the issues that cosmetics gurus face in the market and discuss the direction the cosmetics industry can be expected to take. Personal branding focuses on strengthening your brand identity, while social influence focuses on engaging with the industry personnel.
LinkedIn rarely has personal branding as it is a massive industry that focuses on the portal for connections. Individuals on LinkedIn rarely care about their brand. They are more engaged in active discussions on the issues that employees and employers face every day.
So, what does a social influencer look like on LinkedIn?
A social influencer on LinkedIn conducts a regular discussion on industry trends. They organize live sessions where industry experts discuss the way the market is evolving with passing time. Eventually, they are invited as key speakers on the changing trends in the market.
Having a robust profile on LinkedIn is a great way to develop a proper brand identity. It will allow you to maintain a strong standing in the industry and let you flaunt your expertise effectively and engagingly. Focus on modern tools of cultural solutions, and you will be a highly effective influencer.
5 SIMPLE Steps to Follow to Become a Trusted LinkedIn Influencer
Now that we all understand the importance of becoming a LinkedIn influencer, it is time to tap into the reservoir with these simple five steps!
Step 1: Know Your Goals
Ask yourself these questions: What is it that you want to achieve with these steps? Are you trying to establish yourself as an industry expert or to become a LinkedIn Influencer? Your aims will decide the content you will deliver.
That is why you must always make a point to outline the aims you have with the content that you develop. You will develop better capable and on-point content if you know what you want to achieve with the content.
Step 2: Create a Good Profile:
It is astonishing to us, but we see half-made profiles all the time! Firstly, you need to complete your LinkedIn profile 100% before developing influencer content, if you want to become a LinkedIn Influencer. Secondly, always make sure that your contact numbers and email addresses are all thoroughly updated.
Make sure to develop good graphics that are customized for your profile. Your cover photo and profile picture are a great place to launch and present yourself to your audience. Always make sure that your credentials are synced with the institution’s LinkedIn credentials. These small tweaking will give substantial results for your audience to review.
Step 3: Create & Curate Standout Content
Content is, indeed, the King! However, the trick is not to write the best copy but to steer into alternative content options. Collages, Prezi graphics, useful infographics, and essential statistics are all god for your brand.
Also, make sure that you are posting relevant content on the current affairs. It is good to look for trending topics once a week and choose one that you like for your content development strategy.
Step 4: Invest Time in Networking:
Networking is the key to success in social influence. LION (LinkedIn Open Network) is not the only way to have an engagement circuit. If you have 500 connections who cannot remember who you are, it is not worth your time.
It would help if you focused on quality engagement through engaging posts. Always ask a question and invite readers to share their own experiences at the end of every post. These kinds of simple steps get users to engage with your content, as posts with 50+ comments will gain much more engagement than a post with three likes!
Step 5: Promote Your Content Across different Channels:
Always remember to share your content on Twitter, Instagram, and Facebook as well. your content should be distributed on all the channels to have an even engagement strategy across the board.
Always tweak your content for different social media channels before posting. Identical or copied content, when displayed on all the channels, look unprofessional. Tweaking it to make it unique for every channel is a simple method that only requires practice.
Three Things to Include in your LinkedIn influencer profile
Now, here is a list of three critical issues to understand when working on your LinkedIn Influencer profile!
Include upskilling certifications and badges in your LinkedIn profile!
Upskilling certification is an excellent way to show that you are engaged in your field’s best training options. You will realize that the certification encourages others to follow suit and trust you as an industry expert.
There are various online courses available in every field, and they are certainly worth your time and effort to become a LinkedIn influencer. You will gain considerable knowledge, and these are highly verified options that everyone follows and believes in for quality training.
Avoid consistently selling yourself or your company’s products and services!
LinkedIn is not the place to put CTAs. There is no need for ‘buy now, ‘call now,’ and other similar buttons. Also, avoid putting these in your content.
You can replace these kinds of phrases with other phrases such as ‘let’s connect to begin the journey’ or ‘I see you’re interested in such products/ideas!’ Such comments and word choices allow the user to know that you are available for business without feeling tacky about contacting you. Also, never add the CTAs to your graphics or videos under any circumstances. Always place them in your posting captions.
Most importantly, practice active listening!
The right comment section discussion will give you ten ideas for your next content if you listen carefully. Always try to find your content ideas from the joint debate because these are topics people want to know more about.
You will see great results if you always discuss topics that people want to engage with, but top trending issues are rarely the best option. Whenever you want to write on a specific topic, search for the content on forums, and you will gain excellent and original points to discuss in your content.
All in all, LinkedIn influencers are the best way to gain brand strength and become the force that will take your brand to the next level. When it comes to digital outreach, organic outreach strategies have an unparalleled capacity to provide solutions.
You will see a substantial shift in your brand identity once you present yourself and eventually establish yourself as a brand influencer. Your audience will grow, and you will make long-lasting and cooperative relationships than gaining empty connections.