You have an excellent Instagram profile. Thinking about how to earn from Instagram as a professional social media marketer? We applaud your spirit and would like to help you in this well and worthy pursuit.
The truth is that digital marketing is entirely different from conventional marketing and focuses extensively on online users. Many forms of digital marketing like social media marketing, affiliate marketing, and social media advertisement are completely dependent on users for its success.
So, if you can make your user account attractive to online businesses, you be rich simply by being online and earn from Instagram. It is the best way to earn money with a simple and effective content strategy. So here is the process you will go through to develop that profile.
How To Become An Instagram Brand:
If you want to become a brand on Instagram, then you need to understand the process that goes into that aim. There are a few important key factors for you to masterbefore you can successfully have followers in hundreds of thousands.
1. Pick A Niche:
Niches are important, you have to know what kind of products you will be good at selling. You can choose sports, business, cosmetics, or any other niche. But most users are confused by a brand or a person who is working in more than one niche.
If you like a diverse range of services or products, then you can eventually branch out but only once you have established your brand and have a loyal following. Initially, you have to show your professional knowledge and expertise on any one niche in as much depth as possible.
2. Get An Instagram Business Account:
An Instagram business account comes with many positive points that are not available in a personal profile. First of all, it is attached to Instagram Insights that are not available in personal profiles. Secondly, you also need to find a way to track your traffic on Instagram.
How will you increase your traffic on Instagram, if you do not know how much traffic you are getting in a day? Secondly, it also allows you to add a contact button so that people will not have to follow you, in order to get in touch with you. Lastly, you will also have a strong presence if you can put in your industry. There are many other benefits but these three are the best ones!
3. Write An Effective Instagram Bio:
This is not an article, it is 200 characters and you have to get their attention. Forget catchy and spunk, speak your mind, and tell your story. No one wants to hear street jargon, they want to know you and connect with you.
Of course, do not forget to mention your niche. Your bio is the best place for you to explain how you came to like your niche and why your followers should love your niche as well.
4. Focus On Your Instagram Aesthetic:
Instagram is all about photos and these photos come out as collages on your profile. You need to understand the importance of aesthetics on Instagram. Those who are not comfortable with taking pictures, posting pictures do not belong here.
Only those who are willing to try products, share results, take aesthetically pleasing pictures, and post them online should think about this profession. You do not necessarily need a professional camera. But you will need an advanced phone with a high-end camera to take these pictures, its a great way to earn from Instagram.
5. Learn How to Caption:
Again, Instagram is all about the concept of less is more. You do not write long posts here, you write a 10 words caption and the relevant hashtags. We will discuss the hashtags in the next section, but you will need to know the basic concept.
Your caption needs to be hip, catchy, and full of information. Always remember, in a caption, less is more. So make sure that it is thought-provoking and share all the necessary details in the caption. But again, it’s not a hard and fast rule; you can also have long captions if you have three pictures or more.
6. The Right Hashtags:
There is no such thing, so we are not going to tell you to have the right captions. You can put up to eleven hashtags in every post you make. Have five main hashtags that are shared in every post. The main hashtags will include the company name, company tagline, and other niche and industry hashtags.
The other five to six hashtags will relate to the content of the caption. They can be directly related to the picture, the caption, the product or simply be famous hashtags. The main hashtags will be repeated in every post. The post related hashtags will change with every post.
7. New Content:
It does not need to be groundbreaking but you need to post new content regularly to get paid from Instagram. A simple way to do that is by talking about the current events, upcoming festivals, and new trends in your field. You look up to date, it is a great way to show you are engaged with the present time and a simple way to create endless content.
The focus of new content is not that your audience or viewership should increase. Instead, the main concept is that you should be continuously posting and developing an online brand. If you want your viewers to remember you than consistency is the key to achieving that goal.
8. Interact With Followers:
There are rules for interacting with your followers. Firstly, never pick a fight with any of your commenters because that sends a negative signal. Also, make sure that you always pick up on positive messages and comments.
If there are few and far between positive comments then thank them personally, if there are hundreds of positive comments then take a screenshot and post it with a thank you note. These small gestures create a positive brand identity and allow you to grow your audience and get paid on Instagram.
How to Get Paid with Your Instagram:
Now that we have discussed in detail how you will build a brand so now we will discuss how you will earn from your brand. There are many ways to earn from a good Instagram brand that has tens of thousands of followers. But here are the three major ways for you to check out.
Work as An Affiliate Marketer:
Affiliate marketers are individuals who sell a product and get a commission for every sale. For instance, if you are an affiliate marketer for a hand lotion, then you will promote that hand lotion on your Instagram account. Every time people click on your ‘buy now’ icon and buy the product, you gain a small commission.
Affiliate marketing is an easy and effective way to earn money from an Instagram account. If you have a niche, then reviewing products in the niche will not be hard. The more products from different companies you review, the more your users trust you. And you also gain a commission, so its a win-win situation.
Work As An Entrepreneur:
You can start your own brand and begin your journey as an entrepreneur. Starting your home-cooked food delivery service is easy and fairly common. You can also develop any other business by promoting your products and services.
The Followers you develop on Instagram will be the easiest free publicity you can ever receive. You do not have to spend a penny from your pocket. All you need to do is maintain your page and promote your products. People will come to your products on their own accord.
Work as an Influencer:
You can also start working as an influencer and grow your income through that process. The difference between an influencer and an affiliate marketer is a matter of degrees. An affiliate marketer plainly reviews products in a certain niche. But an influencer can discuss an entire lifestyle.
If you are working as an influencer, you will discuss the entire process of grooming yourself and now you can review a long list of products in different niches all related to self-care. An influencer will have much more scope than an affiliate marketer
That way, their opinion holds stronger and deeper merit to their users. In return, they also gain billion-dollar deals with top-notch brands in their industry that makes them very rich. So it is not such a bad deal.
All in all, having a strong interest in Instagram is not at all a bad thing. You can have fun taking pictures and developing social media identity and also earn a lot of money with it. The only thing you need is planning, consistency, and perseverance.
Soon you will have an Instagram brand that will be the beginning of your great journey of success!