Is Permission-Based Email Marketing any good? You do not even know. You have not opened your spam mail in a long time and wouldn’t know what you get in it these days. The fact is that even Gmail’s promotion and social cataloging of the emails has become spam discrimination in itself.
We look through the Primary inbox before we move to the promotion and social inbox. In the day and age of extensive screening of the emails, how do you get your email marketing campaign to your users? Today we will discuss the permission-based email marketing setup and how it is built to help you understand its value in the modern email marketing campaigns.
Permission-Based Email Marketing:
Why should you look into it? A study conducted by Salesforce states that the permission-based email marketing campaigns are preferred to our standard email marketing bombardment by 77%.
How do you get the users to permit you to send them a newsletter every week through email? By showing them the value of your content. The free reports, adequate research studies, and topics that would genuinely connect with their interests is the best way for them to give you a reason to send them emails.
Tips on Launching the perfect Permission-Based Email Marketing Campaign:
These are a few practical tips for you to launch the perfect permission-based email marketing campaign.
1. The Right Subscriber:
A good subscriber is not an element that email marketers usually pursue. A subscriber’s persona is not the focus of the email marketing campaign developers. The modern email marketing campaigner should focus on developing the subscriber’s right persona.
Here, the right buyer’s persona will come into play. You will make the right buyer’s persona where their style of attention, the theme of the content, the type of content developed, and other aspects will be of significance.
2. Incentivize Often:
If the email receiver forwards it to ten people, he will get a voucher. These kinds of campaigns are a great way to build long-lasting subscribers.
Get ten friends to subscribe to your newsletter and avail your free services is another typical example. You cannot reach out to your email campaign’s right target market, but your users and readers can get to them for you.
3. Passionate Subscribers:
How do you get individuals who are loyal fans to subscribe to your newsletters? By giving them their passion. If you are a digital marketing company, share new well-researched insight into your newsletter every week. If you are Zara’s email campaigner, then throw in some fantastic style choices for your users to try.
These simple ideas are a great way to keep your users interested. The users who are coming to your website should always be offered a chance to subscribe to your newsletter.
4. Assume Yes:
Do I need permission to send emails? Spams are bad, but the assumption that the user should instead unsubscribe then subscribe is worth its gold weight. It merely assumes that if a person gave their contact address to a company, they want to receive promotional mail. If the person does not wish to receive the mail subscription, they can always write or call the company and cancel it.
The same formula should be used in your campaigns. When a person makes an account with your brand, unless they tick the box that states ‘I do not want a subscription,’ they should automatically get your newsletter subscription. That will help them get the idea of your brand and unsubscribe if it does not make sense.
5. Incentivize through Experience:
Hypothetically, when a person goes through your website; they do not need to subscribe to your newsletter. How likely do you think they are to subscribe to your newsletter? That is where most email marketers lag behind in permission email marketing.
The campaign has to focus on the value the user can gain through the website. For example, sign up to our newsletter to get a 50% sale on the brand. Another good example is; subscribe to our newsletter to get a free ten-day trial of our services. These packages are gold, they get subscriptions like crazy, and many convert to live-long consumers after the trial period.
There is no need to have only one type of email marketing campaign. You should have a research-based informational campaign, one sale-based campaign, and one about attractive and straightforward information on the niche.
Having diversity in the email marketing campaigns will help you develop a good sense of the right customer’s preferred product. Every customer has a different understanding of how they perceive the right sales copy, make sure that your copy is presenting them with the right products!
7. Marketing Funnels:
Please read up on email marketing funnels because they are incredibly useful in growing your customer base. The email marketing funnel will mainly focus on giving the consumer what they are looking for.
Email marketing funnels mainly allow the user to choose the right type of emails for them. They are developed by carefully studying consumer behavior and learning their patterns of choice. If a person decides to open only a research-focused newsletter, then the newsletter they receive should focus solely on the research-based content.
These funnels are developed through A/B split testing method that can be easily found online. And then, the users are only sent emails with the content, frequency, and focus on topics that they sincerely enjoy. That way, the person will find the emails highly engaging and are much more likely to open the emails.
Coming back to the question, ‘Do I need permission to send emails?’ Retargeting through social media is far better than just spamming the subscriber. If a person unsubscribes from your newsletter, place your product ads on their social media profile. That will allow them to feel incentivized to subscribe to your newsletter again. The newsletter should be attached to an exciting deal.
For example, subscribe to get a 10% discount or free services for a week.
9. Subscriber’s Heaven:
We are all looking for the right target market for our campaign. The problem with that is the criteria for the search. A proper solution is to focus on receptive users who show interest in your email marketing campaign.
It will focus on the right candidates by reviewing who has opened the emails. Then, these individuals can be categorized according to socio-economic backgrounds, age, gender, and other factors. These factors will be easily used when you are setting up an outreach marketing plan on social media.
You can create a double crossover where social media clients are an incentive to subscribe to the email marketing campaign. And the campaign enthusiasts from the email marketing campaign creates a robust social media buyer’s persona.
10. Exclude Lists:
Exclude Lists are a good idea not to waste your efforts when developing permission email marketing. Always put anyone who has not opened a single email in six months on the list. Always avoid sending ‘Last Warning’ emails. They make people think you are unprofessional.
Focus on sending incentive-based content, and if a person is not opening the emails, try changing their funnels. Try sending them emails from a different funnel until your funnels are all tried. If the customer does not respond under any circumstances, then let go of them and move on.
Email Marketing Is Here To Stay
Many digital marketers believe that email marketing is a dying breed. That is farthest from the truth. The fact is, email marketing is becoming the bread and butter of giants like Uber, Ubersuggest, Air BnB, and other major brands.
‘It is a complex game’ is the only fact that individuals need to understand. The modern email marketing campaigns are extensive and require a rigorous understanding of the trade. You need to get a thorough knowledge of split A/B testing and will need to understand marketing funnels.
But most email marketing is experimentation. You need to start experimenting with the email marketing campaigns to understand the kind of drives you should be committing to yield positive results.
The central concept is that the funnels created in the campaign will help you develop an authentic subscriber’s list. The subscribers gained through these complicated and arduous methods are far more likely to yield strong and worthy results then the spam focused email campaigns.
The permission-based email marketing believes in only reaching out to subscribers who are likely to listen to your thoughts and read your content. Try the idea and you will see why it has so many advocates!