Social Media Best Practices are crucial to modern business. The modern business cannot consider an effective marketing strategy without actively engaging the social media-based audience. But as time is progressing, the competition in social media marketing efforts is ever increasing.
Most businesses tend to complain that their competitors also accompany all the strategies they follow for their brand promotion. And hence, they have a hard time standing out and attracting the right kind of consumers.
In this article, we’ll discuss social media best practices that will help you gain the perfect conversion from your social media campaigns.
1. The Buyer’s Persona Is Important
The buyer’s persona is far more significant in digital marketing than it was in conventional marketing. Your campaign will decide the kind of promotions, content style, and brand identity that is right for your campaigns – based on your buyer’s persona.
You should conduct extensive competitor’s research to decide what kind of content you should develop for social media best practices. You have to follow the same age group, location, and other factors as your competitors, but you have to come up with a style that is not yet tried by any brand. A unique style will help you stand out to the users.
2. Understand The Right Use Of Every Social Media Channel
Social media promotion for a particular product or service, even if organic, is expensive. It would help if you had a lot of resources to run social media channels. To understand how each social media channel is used for content promotion, here is a brief overview of the analysis:
- Social networks like Facebook, Twitter, and LinkedIn are used to connect people with brands online.
- Media sharing networks like Instagram, Snapchat, and YouTube are used to search for and post visuals like videos, infographics, promotional graphics, and live videos.
- Discussion forums like Reddit, Quora, and Digg are used to find, share, and discuss information, news, and opinions.
Understanding how each medium is used will be the key to a successful campaign. Always ask yourself how the medium will work for your product before you develop a content strategy. You do not have to be present on all social media channels to play with social media best practices, only the ones that will engage your perfect consumers.
3. Plan The Monthly Content Sheet
Planning is an excellent way to stay ahead of the social media posting cycle. It would help if you always had a content calendar where you place the posts for a full month. You should always divide all of your posts into four sections, promotional, product posts, local events of the month, and regular posts.
That distribution will allow you to have an equalized system of managing your content section. Always keep an eye out for upcoming events that crop up every month. Posting on current events in a responsible fashion will allow you to grow your audience.
4. Learn Social Media Audit
Social media audit, when explained, is the process of observing the mistakes that are being made on a social media page. Every page that is not gaining a substantial amount of conversions needs a social media audit.
You need to make sure that your posting style and content are yielding high-quality results. That can only be achieved if you have made extensive attempts at social media audits. A proper review focuses on measuring overall results, social media likes, shares, and visits as they compare with actual conversion and product buying to see if the social media strategy has the right effects.
5. Run Competitor Analysis
A proper competitor analysis will list three or four brands that are directly focusing on the same consumers, as you are focused on gaining through your campaign. You will see how they post, how many visitors they obtain, and how much ROI they are receiving through the campaign.
All of these factors will allow them to see how their brand is expected to proceed. If you are performing better than your competitors, then it is excellent. But if they have better consumer attention and ROIs, then you will need to see how their brand is better than yours and implement a few of their social media’s best practices.
6. Track Your Brand Mentions
Always make sure that you are tracking your brand mentions online. The worst that can happen to your brand is a blind ambush. At least once a few days, put your brand name in the search bar of your social media website, and see the mentions in detail.
If there are any negative reviews, any controversies, or any other problems, you have to know them beforehand. That is the only way to be ready to deal with the issues, and you will also be able to use any positive reviews or mentions that you may be gaining for your benefit.
7. Set Google Alert For Industry Related News
It’s essential to have the latest information about your brand’s niche if you are going to be an industry leader. An excellent way to achieve that is by setting up a Google alert for your niche industry.
You can share relevant and exciting content developed by thought leaders in your field or improve your content that discusses the latest trends. It’s a great way to keep your audience interested in your content and also make them think of you as an industry expert.
8. Maintain The Tone For All Your Social Media Content
You need to keep one style of writing with all of your content for social media best practices. Have a professional but semi-casual style of content writing that encompasses modern vernacular. The more professional yet engaging your content is, the better your audience retention will be.
Also, make sure that your tone is uniform throughout all the channels. No matter which channel you are working with, you need to make sure that your channel has the same sound as the other social media channels you are running. Users switch from one channel to the next quickly and need to see the consistency of brand voice throughout all the channels.
9. Follow Social Media ‘Rule of Thirds’
We have discussed scheduling ideas above as well, but let’s elaborate on the infamous rule of thirds. You will divide your content into three sections; product promotion, industry news, and promoting user-generated content according to the law of thirds.
We do not disagree with the rule of thirds, but we do believe that it does not translate accurately into the practical application of social media best practices. The rule does not account for promotional campaigns, the days of the month to be celebrated, or the current events related posts.
The rule should be followed in loose parameters, but the user-generated content comes highly recommended in social media campaigns. If you can find an excellent way to share user-generated content in your campaign, then it will be a great asset to your marketing ROI.
10. Engage Your Comments Section Artfully
The comments section on social media pages is a tricky business. You will get trolls, genuinely unfair negative comments, and ill-informed negative comments. You cannot engage with every comment or opinion that goes against the best interest of your brand.
It would help if you had a few standards and straightforward comments that you will drop under every negative feedback to calm the situation. You aim to show that you have read the comment but do not want to engage in negativity. This simple practice is recommended in social media marketing.
11. Avoid Posting The Same Content On All Channels
It is a surprisingly common social media best practice in 2020 to post the same content, graphics, videos, or any other content, on all social media channels. That is a terrible practice, and it shows that little effort was made to develop the content. That is why try and recreate the graphics again for different channels.
It’s alright if the graphics on the same topic, that are to be posted on different channels look similar. But try to make sure that they are not identical, and they do look different. It’s a simple process of tweaking the already developed graphics for the news channels.
12. Have Data Analytics In Place
Data analytics is the key to understanding how the consumer sees your business. It will give you all kinds of information, such as what type of content gains the audience’s attention and the content that will have a long shelf life.
Reviewing your social media analytics regularly will allow you to have a firm grasp of social media and will help you grow a strong profile.
All in all, there are many social media tips out there, but these are a few essential points that we believe should be commonly known. We are here for any social media help that you may require. So get in touch today and explore your potential!